This doesn't seem like a dull theory to us; we have chosen a more complicated path because we are convinced that it provides the only chance for creating a long-term relationship with the community.
We do not view public relations as manipulaton; instead, we see ourselves as the mediators of information. We aim to satisfy both the demands of our clients and, among other things, the informational needs of journalists.
We operate in the field of public relations according to the rules of fair play.